Every online store – big or small is always driven by the rate of conversion. As simple it might sound, ecommerce conversions encompass a wide bouquet of activities that includes products purchasing, user experience and newsletter subscription. Today’s visitors are not looking for just purchasing but engagement with a business. Since conversion plays a crucial role in the success of a business, we are sharing here 5 points that can help you register higher conversions on your website.
According to a study conducted by Google and Nielsen, 93% of people who used their mobile to search for products went on to purchase the products. Yes, a whopping 93%! So, make sure your online store is mobile friendly and can be easily accessed via a mobile device. Make sure your mobile site:
2. Impressive Images
“A picture is worth a thousand words” and make sure pictures on your website ask your customers to shop. Not all online merchants are photographers, however, you don’t really have to be. To ensure that your pictures say a lot, follow the below points:
3. Extensive Searchability
Make sure your customer easily finds what they want on your website or they’ll move to some other website. Having a search bar is good but make sure it really works. PrestaShop offers to ensure that customers can easily find what they want. What to do:
4. Easy Shopping
Embrace the power of simplicity. Make sure shopping on your website is an effortless experience. This can be done by providing tools and functions for the purpose. You can:
Who doesn’t love a good deal? Attract customers by offering attractive incentives. Some of the things you can do include:
Well, these are a few things you can do to ensure that your business uses your PrestaShop to its full potential. All the points mentioned above are integral features in the latest version of PrestaShop. So, what are you waiting for? Go ahead and tweak your store to increase conversions.
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