Ecommerce Conversions – How To Do It Right

by zed_blog_admin | May 9, 2017 | E-commerce

Every online store – big or small is always driven by the rate of conversion. As simple it might sound, ecommerce conversions encompass a wide bouquet of activities that includes products purchasing, user experience and newsletter subscription. Today’s visitors are not looking for just purchasing but engagement with a business. Since conversion plays a crucial role in the success of a business, we are sharing here 5 points that can help you register higher conversions on your website.

1.Mobile Friendly
According to a study conducted by Google and Nielsen, 93% of people who used their mobile to search for products went on to purchase the products. Yes, a whopping 93%! So, make sure your online store is mobile friendly and can be easily accessed via a mobile device. Make sure your mobile site:

  • Has easily accessible buttons
  • Easily adjusts according to the size of the device screen
  • Loads rapidly even on mobile internet

2. Impressive Images
“A picture is worth a thousand words” and make sure pictures on your website ask your customers to shop. Not all online merchants are photographers, however, you don’t really have to be. To ensure that your pictures say a lot, follow the below points:

  • Image Quality: Make sure the product images are of good quality and also load quickly.
  • Allow zoom-in for a detailed view and also make sure images doesn’t distort while doing so.
  • Have a solid background so that all the focus is on the product

3. Extensive Searchability
Make sure your customer easily finds what they want on your website or they’ll move to some other website. Having a search bar is good but make sure it really works. PrestaShop offers to ensure that customers can easily find what they want. What to do:

  • Allow search based on different criteria such as price, size or colour of a product to narrow down the search.
  • Make sure you have properly linked search terms. For instance, a customer searching for “XL” should be redirected to products having tag “extra large.”

4. Easy Shopping
Embrace the power of simplicity. Make sure shopping on your website is an effortless experience. This can be done by providing tools and functions for the purpose. You can:

    • Allow comparison of different products. PrestaShop allows you to create links that can be shared with a friend for comparison or can be bookmarked to be viewed later.
    • Allow cross-selling or complementary products to your customers. For instance, you can suggest headphones to customers who add an MP3 player to their cart. This is a great way to help your customers in purchasing and will also increase your sales.

5. Incentivize
Who doesn’t love a good deal? Attract customers by offering attractive incentives. Some of the things you can do include:

      • Offers: You can ask your customers to subscribe to your newsletter and offer free shipping on their first order. You can also offer rewards for sharing your website with others and additional benefits for each addition or you can offer a discount when a person shops within a specific range of amount.
      • Promotion: You can have a great promo offer, but will it really be beneficial if no one gets to know about it? PrestaShop allows placing your promotional offers at various places across your website. Use it rationally to get maximum benefits from it.

Well, these are a few things you can do to ensure that your business uses your PrestaShop to its full potential. All the points mentioned above are integral features in the latest version of PrestaShop. So, what are you waiting for? Go ahead and tweak your store to increase conversions.

Looking for someone to develop a powerful PrestaShop powered store? Need a free consultation? Connect with us and we’ll help you out.