Google, undoubtedly, proves to the biggest advertising platform with some of the finest tools including AdWords, DoubleClick, Google Analytics 360 Suite. But suddenly Google decided to break the monotony by bringing in a few changes, including the logos, and rebranding its Ad Lineup.
The new Google ad lineup will comprise three main pillars, with the rebranded suite to begin rolling out in July: Google Ads, Google Marketing Platform and Google Ad Manager.
Before we move any further, let’s see what Sridhar Ramaswamy, Google Ad manager, has to say about this change:
“As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel.”
The statement clearly depicts the reason behind rebranding wherein Google aims to reach every entity, whether large or small.
For most of us, Google AdWords becoming Google Ads might be a matter of concern but Google has a say in it also:
“The new Google Ads brand represents the full range of advertising capabilities we offer today — on Google.com and across our other properties, partner sites and apps — to help marketers connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.
For small businesses specifically, we’re introducing a new campaign type in Google Ads that makes it easier than ever to get started with online advertising. It brings the machine learning technology of Google Ads to small businesses and helps them get results without any heavy lifting — so they can stay focused on running their businesses.”
Thus, one thing is for sure that breaking down the complexity is the ultimate aim of the new campaign tool.
The second brand is the Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google has announced a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.
Last but not the least, the third brand is Google Ad Manager, a platform that combines Google’s monetization tools for publishers, namely DoubleClick Ad Exchange and DoubleClick for Publishers.
Further to this, targeting small businesses, Google is yet to launch “Smart Campaigns”. This will inculcate machine learning into Google Ads in order to assist marketers in creating business campaigns with more ease and comfort.
So, it can easily be inferred that all the changes and modifications are set to make the platform all the way more user-friendly and easily accessible.